Content and Inbound Marketing

Looking to track and measure the actual sales impact of your public relations and social media efforts?

Instead of the old outbound marketing methods of buying ads and email lists, pushing out press releases, and praying for leads, wise B2B companies are now turning to content and inbound marketing. Inbound marketing focuses on creating quality content (from e-books to infographics and videos) that pulls (rather than pushes) customers toward your business.

By working with the content marketing experts at Maccabee, you can create a content strategy in which you publish the right content in the right place at the right time. We’ve helped clients, like RBA, NTC and Hazelden create expert content that is relevant and helpful to customers, underscoring our clients’ thought leadership and expertise.

The result? Lots of qualified leads and ongoing back-and-forth engagement that can be converted into revenue! According to a recent HubSpot return-on-investment (ROI) report, companies that use inbound marketing increase their lead generation by more than 92 percent. It’s no surprise then that a majority of B2B marketers surveyed by Content Marketing Institute say content marketing is now an important component of their organization’s marketing program.

In partnership with best-in class marketing software developer HubSpot, Maccabee can provide you with robust tracking for all website traffic to your company’s online assets — detailing how your target audience is finding and engaging with your content. We customize measurement reports with real-time metrics about your marketing performance, lead nurturing activities, page views and conversions, email open rates, and/or blog engagement — helping to shine a bright light on how your marketing efforts drive and, ultimately, convert new business for your company.

Case Studies

NetSPI and Maccabee – A Penetrative PR and Content Marketing Partnership

Thought Leadership Built Around B2B Media Relations and Content Marketing NetSPI, the Minneapolis-based cybersecurity firm, wanted to raise its visibility – regionally and nationally – as a penetration testing and attack surface management leader. To do so, Maccabee developed aRead More

Using Bold Content Marketing and Media Campaigns to Drive National Visibility for Fleet Management Technology

PeopleNet, a provider of technology solutions to help truck fleets improve safety and compliance and reduce costs, wanted to build national awareness of its fleet management and telematics offerings to truckload, LTL, private and energy services fleet managers. Over theRead More

Content Marketing Drives $2M in Additional Revenue in 11 Months

When RBA decided it was time to switch up its marketing strategy, the digital and technology consultancy turned to long-time agency partner, Maccabee. To drive engagement and inbound sales leads with a narrow audience of Minnesota-based business decision makers withRead More

Inbound Marketing Electrifies Outreach to Energy Executives

Minneapolis-based company The National Theatre for Children (NTC) faced an unprecedented marketing challenge. NTC had to connect, and quickly, with a vital target market for its live, in-school theatre, TV and Web programs on energy issues — corporate utility sponsors.Read More

Launching Hazelden’s “Four Generations Overcoming Addiction” Campaign

How could addiction treatment center Hazelden spark a dialogue about drug use and recovery among every age group of the American public, Millennials, Gen X-ers, Baby Boomers and the Greatest Generation? By having Maccabee create “Four Generations Overcoming Addiction,” aRead More