NetSPI and Maccabee – A Penetrative PR and Content Marketing Partnership

Thought Leadership Built Around B2B Media Relations
and Content Marketing

NetSPI, the Minneapolis-based cybersecurity firm, wanted to raise its visibility – regionally and nationally – as a penetration testing and attack surface management leader. To do so, Maccabee developed a multi-pronged thought leadership initiative built around B2B media relations and content marketing.

Maccabee spearheaded a media relations campaign for NetSPI that generated more than 112 million media impressions in one year alone. Coverage spanned top cyber security trade publications including TechTarget and SC Magazine; national business media from Forbes to Inc.; and local media such as the Star Tribune, Twin Cities Business, and Minneapolis/St. Paul Business Journal.

Maccabee also raised the profile of NetSPI’s executives as industry thought leaders by collaborating on bylined authored articles for Cyber Defense and Credit Union Journal:

Finally, Maccabee guided content marketing strategies for NetSPI, ghostwriting e-books, blog posts and white papers. That content included:

A Recommendation from NetSPI

“Our partnership with Maccabee was transformative. We would not be where we are today without their support. From the get go, they have worked hard to understand our NetSPI brand, get to know our people, and generate the awareness we needed to drive our business forward. Their work does not go unnoticed by our leadership team and their knowledge of, and relationships with the Twin Cities media is unmatched. Whether they are writing media pitches, tackling complex content, writing awards nominations for our C-suite, or even supporting our sales team, the Maccabee team has stepped up to every challenge we’ve thrown their way. We would highly recommend Maccabee to any organization that is looking to get started with PR and evolve their marketing initiatives.”

Heather Rubash (VP of Marketing) and Tori Norris (PR Manager) at NetSPI