Event and Experiential Marketing

Your customers may be immersed in a virtual world of websites, social media networks, online games, computer-generated images and digitally enhanced reality.

Still, few marketing strategies are more powerful than experiential events that put your product into the hands (and sometimes, mouths) of your target consumers.

Winner of the “Most Creative Publicity Stunt of the Year” award from the International Festival and Event Association, our agency is expert at coordinating and publicizing events from single-store grand openings to 900-store coast-to-coast marketing blitzes and live trade show theater. Who else would employ pet psychics to ‘read the minds of cats and dogs’ at 32 simultaneous PETCO store grand re-openings? Produce dueling Elvis Presley impersonator events promoting M&M/Mars chocolates in Denver? Create a Human Art Gallery that painted the history of Chicago on the backs of 10 fashion models for OfficeMax? Or send America’s #1 Groucho Marx impersonator storming through supermarkets from Dallas to Philadelphia for Malt-O-Meal Cereal?

Wherever your customers are, Maccabee is there with a creative experience that will build your brand, drive media coverage and online buzz, and spark an emotional connection between you and your consumer.

Case Studies

World's Largest Ice Cream Scoop
Kemps Celebrates 100 Years with Udderly Spectacular, Guinness World Record-Breaking PR Campaign

How could Minnesota-based Kemps Dairy fully leverage the marketing value of its 100th Anniversary, reminding millions of consumers of its century-long connection to Kemps brand ice cream, milk and other products? Immersing itself in Kemps’ frozen dessert products, dairy historyRead More

Malt-O-Meal "Walk This Way" Campaign

How could Malt-O-Meal draw consumer attention to cereal products displayed on the very bottom shelves of America’s grocery stores? By employing America’s #1 Groucho Marx impersonator, Frank Ferrante, of course! Frank demonstrated the “slouching” walk, greasepaint mustache and soaring eyebrowsRead More

Human Art Gallery Unveils OfficeMax’s Ink Cartridge Refill Service

OfficeMax was ready to launch its new computer printer ink refill service across the United States, after installing 200-pound machines that would enable consumers to save up to 50% by refilling their empty inkjet cartridges. How to make a splashRead More

World's Largest Rubber Band Ball Builds OfficeMax's Brand

What could a national retailer like OfficeMax do when the company, faced with challenges from larger competitors such as Office Depot and Staples, needed to boldly communicate a revitalized brand that would drive consumers into its stores? The answer: HireRead More

Igniting the Gold'n Plump Brand with a New Poultry Royalty Tradition

Inspired by the Minnesota State Fair’s Princess Kay of the Milky Way contest, Maccabee created Gold’n Plump’s first-ever “Poultry Prince and Princess” contest – recruiting the nonprofit educational group, Minnesota 4-H, as its partner. Motivated by a scholarship and theRead More