Fitness and Employee Wellness

Employee wellness and fitness companies eager for national growth know of a uniquely dedicated PR partner: Maccabee.

Workplace wellness leaders CIGNA Behavioral Health, Health Fitness Corporation and RedBrick Health have hired Maccabee to connect with human resource and employee assistance directors, wellness coordinators and benefits managers. Life Time Fitness, Northwest Athletic Clubs, Shock Doctor, SweatShop Fitness, Octane Fitness and WellBridge/Club Sports International have all benefited from Maccabee’s ability to fuse creative multi-media, direct and event marketing strategies, social media/online communications, in-store retail promotions and media placements in magazines including Shape, Fitness, Fit, Sports Illustrated For Kids, Club Business International, IDEA Health & Fitness Source, Working Mother, Forbes and Elle.

Case Studies

Generating Sales Leads, Buzz for Cigna Behavioral Health

How could CIGNA Behavioral Health compete with far larger rivals, showcasing its expertise in combating workplace stress, depression and absenteeism and securing vital sales leads? By having Maccabee launch a multi-layered PR, event marketing, sales promotion, trade show and WebRead More

The SweatShop Health Club Takes on the ‘Swimsuit Issue’ Body

Are the women portrayed in the annual Sports Illustrated “Swimsuit Issue” realistic role models for young women and girls? Not according to Gayle Winegar, founder of the SweatShop Health Club in St. Paul, who employed Maccabee to launch her “TakeRead More