Cause Marketing

Surveys indicate that 70% of women consumers would purchase a product that supports a nonprofit cause they believe in, over a similar product that does not.

And a whopping 93% of consumers want to know what companies like yours are doing to make the world a better place, according to a Cone/Echo Study.

Winner of a coveted HALO “Cause Marketing Campaign of the Year” award, the Maccabee agency can help your company clarify what your brand stands for and then develop powerful cause marketing campaigns that bring your values to life. Examples of how we helped clients make a difference include OfficeMax’s “A Day Made Better” campaign involving 1,000 teachers and 900 retail stores; Kemps Dairy’s “Nickels for Schools” promotion, with participation by more than 4,000 schools; Act II Popcorn’s “Fast Forward Against Hunger” program with actors Jeff and Beau Bridges; and Deli Express’ “Hungry To Help,” a partnership with the National Military Families Association.

Case Studies

Igniting the Gold'n Plump Brand with a New Poultry Royalty Tradition

Inspired by the Minnesota State Fair’s Princess Kay of the Milky Way contest, Maccabee created Gold’n Plump’s first-ever “Poultry Prince and Princess” contest – recruiting the nonprofit educational group, Minnesota 4-H, as its partner. Motivated by a scholarship and theRead More

Kemps Nickels for Schools

There’s no tougher brand challenge than differentiating a commodity product like a tall glass of cold, white milk. Maccabee helped Kemps create a bold new loyalty/cause marketing strategy, Nickels For Schools, a promotion which offers a nickel for every specially-markedRead More

General Mills Bring Home the Bac-Os

For General Mills, Maccabee produced the “Bring Home the Bac-Os” charity campaign, hailed as “Best Overall Public Relations Campaign of the Year” by Minnesota’s Association for Women in Communication. Working with the late NFL legend Walter Payton and country musicRead More

OfficeMax's "A Day Made Better" Cause Campaign

Nothing demonstrates the power of cause marketing better than Maccabee’s “A Day Made Better” campaign for OfficeMax. Nearly 5,000 OfficeMax employees at more than 900 stores united to call attention to the $4 billion that teachers pay out of theirRead More