Beverage and Food PR


Whether you’re launching a new food product through thousands of chain supermarkets or unveiling an organic, all-natural product through specialty stores and food co-ops…

Maccabee has your recipe for food PR success. Your brands benefit from our national expertise with food blogger and media outreach campaigns, chef and culinary event marketing, supermarket experiential sampling, sustainability and corporate social responsibility, online video, social media-driven food promotions and grocery trade media support. That’s why General Mills (Cheerios, Bac-Os), Malt-O-Meal Cereal, Gold’n Plump chicken, Just BARE chicken, Lloyd’s Barbeque, Deli Express, Guy Fieri BBQ Sauces, M&M/Mars’ Dove Chocolate, Kemps and Pillsbury Ice Cream, Caribou Coffee and Act II Popcorn are some of the national brands that have trusted Maccabee to drive product trial, increase sales and generate revenue. Bon Appetit!

Case Studies

World's Largest Ice Cream Scoop
Kemps Celebrates 100 Years with Udderly Spectacular, Guinness World Record-Breaking PR Campaign

How could Minnesota-based Kemps Dairy fully leverage the marketing value of its 100th Anniversary, reminding millions of consumers of its century-long connection to Kemps brand ice cream, milk and other products? Immersing itself in Kemps’ frozen dessert products, dairy historyRead More

Building Awareness, Sales for Organic Food Products

Want proven return-on-investment for your PR campaigns? Consider the sales impact of our 50-state “Go Organic for Earth Day” publicity campaign, created by client MusicMatters on behalf of 45 organic food manufacturers and 20 national supermarket chains involving 2,652 retailRead More

Kemps Ice Cream and Maccabee — A Delicious PR Partnership

Kemps Ice Cream, the No. 1 selling frozen dessert brand from Minnesota, relied on Maccabee for virtually every new product launch and media relations initiative for 12 years. “There is absolutely nobody in the PR business as gifted as MaccabeeRead More

Malt-O-Meal "Walk This Way" Campaign

How could Malt-O-Meal draw consumer attention to cereal products displayed on the very bottom shelves of America’s grocery stores? By employing America’s #1 Groucho Marx impersonator, Frank Ferrante, of course! Frank demonstrated the “slouching” walk, greasepaint mustache and soaring eyebrowsRead More

Growing the Gold'n Plump Brand Through Geo-Targeted Bloggers

When the Midwestern brand of all natural Gold’n Plump chicken expanded for the first time into new markets on the East Coast, Maccabee connected the brand with new consumers through a multi-city, awareness-building blogger outreach campaign. Maccabee expertly guided itsRead More

Igniting the Gold'n Plump Brand with a New Poultry Royalty Tradition

Inspired by the Minnesota State Fair’s Princess Kay of the Milky Way contest, Maccabee created Gold’n Plump’s first-ever “Poultry Prince and Princess” contest – recruiting the nonprofit educational group, Minnesota 4-H, as its partner. Motivated by a scholarship and theRead More

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Launching All Natural Just BARE Chicken In Supermarkets

When Just BARE™ chicken WAS BROUGHT to supermarkets nationwide, the premium chicken BRAND partnered with Maccabee to spark consumer trial and sales. Just BARE was an entirely new brand of chickeny: all natural, vegetable-fed, and raised cage-free with no hormonesRead More

Introducing Guy Fieri's BBQ Sauce and Salsas

Ohio-based specialty food maker, Gia Brands Inc., was poised to launch a new line of barbeque sauces and salsas created by Food Network TV chef Guy Fieri. To ensure success, they selected Maccabee to leverage Guy Fieri’s, “Off Da Hook!”Read More