Social Media and Online Marketing

So your company has a YouTube channel, Facebook page, Twitter account and a LinkedIn profile. But are those online assets driving brand visibility, revenue and market share for you? Are your Web channels nurturing relationships with your audiences?

Are they pulling in sales leads and enabling you to transform those online leads into long-term relationships with new customers?

Maccabee helps companies tap into the brand-building, lead generating and sales-driving power of social media networks and digital marketing. Using Google+, LinkedIn, Pinterest, YouTube, Twitter and Facebook, Maccabee arms clients with a thoughtful and disciplined process that spans content curation, lead conversion, online video production and optimization, and blogger outreach. We help clients achieve engagement through online news sites, industry-specific discussion groups, branded microsites and video sites.

A hallmark of Maccabee’s service to clients is our network of strategic alliances with interactive partners whose services, from search engine optimization to web design, complement ours. Winner of Promo Interactive’s “Best Viral Promotion” award for its OfficeMax “ElfYourself” campaign, Maccabee evaluates your existing online and social media presence, comparing it to competitors and mapping out a step-by-step action plan to open up new online opportunities that engage your audiences with vibrant content.

Brands that have benefited from Maccabee’s social media, online video and digital marketing expertise include AmericInn Hotels, Caribou Coffee, CIGNA Behavioral Health, Deluxe Corporation, Gold’n Plump chicken, Hazelden, Henson & Efron law firm, Just BARE chicken, RedBrick Health, Sunrise Banks and TSI Inc.

What’s more, Maccabee measures the impact of your online marketing efforts with analytics that are custom-designed for each client. Whether your key metrics involve lead capture, increased engagement with followers and fans, maximizing downloads and sharing of content, or encouraging click-throughs to landing pages, we equip you with metrics that combine human-driven evaluation by Maccabee staff with world-class online measurement and analysis tools.

Case Studies

Changing Minds, Supporting Financial Freedom with Deluxe

With thousands of retailers insisting that customers pay only with credit cards rather than accepting personal checks, how could financial services leader Deluxe Corporation kick-start a conversation that would encourage consumers to challenge limits on their ability to pay withRead More

OfficeMax Goes Viral With Online Consumers Through ElfYourself

Maccabee launched an online buzz-building PR campaign for OfficeMax’s 20 Christmas websites, including ElfYourself, a site which Maccabee helped transform into a pop culture phenomenon. Working with web designers TOY and dozens of bloggers to generate buzz, Maccabee inspired InternetRead More

Using Social Media and Publicity to Build AmericInn’s Brand as America’s Quietest Hotel

AmericInn, a chain of 220 hotels across 22 markets, faced a daunting challenge: Driving national brand awareness of their exceptionally quiet rooms that feature AmericInn’s patented SoundGuard construction. Maccabee partnered with ad agency Dalton Sherman to launch a PR campaignRead More

Growing the Gold'n Plump Brand Through Geo-Targeted Bloggers

When the Midwestern brand of all natural Gold’n Plump chicken expanded for the first time into new markets on the East Coast, Maccabee connected the brand with new consumers through a multi-city, awareness-building blogger outreach campaign. Maccabee expertly guided itsRead More

Guiding Hazelden Into the Blogosphere

When family members, concerned friends, physicians and other healthcare professionals, and people struggling with addiction themselves want to learn more about alcoholism, drug dependency, treatment and recovery, they go online. To answer those questions and lead the addicted toward treatment,Read More