Media Relations and Publicity

MACCABEE HAS HELPED CLIENTS GET THEIR MESSAGES INTO THE PAGES OF MEDIA OUTLETS FROM THE WALL STREET JOURNAL, THE NEW YORK TIMES AND THE WASHINGTON POST TO BUSINESSWEEK, NEWSWEEK, INC., USA TODAY, PARADE AND ENTERTAINMENT WEEKLY.

We’ve also generated coverage for clients on blogs and websites from The Wall Street Journal’s Law Blog to the Barbeque Sauce Reviews Blog; into trade magazines from Surgical Products and Travel Weekly to Nation’s Restaurant News and American Lawyer; on the airwaves of National Public Radio and XM/Sirius Radio; and on ABC-TV’s “Good Morning America” and CNN-TV’s “Anderson Cooper 360.” Yet none of that media coverage matters unless the exposure helps our clients achieve their business objectives.

Maccabee generates media results – often staggering, “oh-my-god-I-can’t-believe-the-buzz” level results – for companies seeking network, local and cable TV, radio, online, trade and consumer magazine, syndicated newswire and daily newspaper coverage for their products and services.

From earning 422 TV stories in 127 markets for OfficeMax to earning hundreds of business-to-business trade placements for Hazelden in Addiction Professional, Workforce Management, Employee Assistance Report, Clinical Psychiatry News, Counselor and Behavioral Healthcare magazines, Maccabee’s media relations campaigns are strategic, creative and relentlessly sales-results driven.

Case Studies

Changing Minds, Supporting Financial Freedom with Deluxe

With thousands of retailers insisting that customers pay only with credit cards rather than accepting personal checks, how could financial services leader Deluxe Corporation kick-start a conversation that would encourage consumers to challenge limits on their ability to pay withRead More


Launching Hazelden’s “Four Generations Overcoming Addiction” Campaign

How could addiction treatment center Hazelden spark a dialogue about drug use and recovery among every age group of the American public, Millennials, Gen X-ers, Baby Boomers and the Greatest Generation? By having Maccabee create “Four Generations Overcoming Addiction,” aRead More


OfficeMax Goes Viral With Online Consumers Through ElfYourself

Maccabee launched an online buzz-building PR campaign for OfficeMax’s 20 Christmas websites, including ElfYourself, a site which Maccabee helped transform into a pop culture phenomenon. Working with web designers TOY and dozens of bloggers to generate buzz, Maccabee inspired InternetRead More


Kemps Ice Cream and Maccabee — A Delicious PR Partnership

Kemps Ice Cream, the No. 1 selling frozen dessert brand from Minnesota, relied on Maccabee for virtually every new product launch and media relations initiative for 12 years. “There is absolutely nobody in the PR business as gifted as MaccabeeRead More


World's Largest Rubber Band Ball Builds OfficeMax's Brand

What could a national retailer like OfficeMax do when the company, faced with challenges from larger competitors such as Office Depot and Staples, needed to boldly communicate a revitalized brand that would drive consumers into its stores? The answer: HireRead More


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Launching All Natural Just BARE Chicken In Supermarkets

When Just BARE™ chicken WAS BROUGHT to supermarkets nationwide, the premium chicken BRAND partnered with Maccabee to spark consumer trial and sales. Just BARE was an entirely new brand of chickeny: all natural, vegetable-fed, and raised cage-free with no hormonesRead More


Introducing Guy Fieri's BBQ Sauce and Salsas

Ohio-based specialty food maker, Gia Brands Inc., was poised to launch a new line of barbeque sauces and salsas created by Food Network TV chef Guy Fieri. To ensure success, they selected Maccabee to leverage Guy Fieri’s, “Off Da Hook!”Read More