MACCABEE HAS HELPED CLIENTS GET THEIR MESSAGES INTO THE PAGES OF MEDIA OUTLETS FROM THE WALL STREET JOURNAL, THE NEW YORK TIMES AND THE WASHINGTON POST TO BUSINESSWEEK, NEWSWEEK, INC., USA TODAY, PARADE AND ENTERTAINMENT WEEKLY.
We’ve also generated coverage for clients on blogs and websites from The Wall Street Journal’s Law Blog to the Barbeque Sauce Reviews Blog; into trade magazines from Surgical Products and Travel Weekly to Nation’s Restaurant News and American Lawyer; on the airwaves of National Public Radio and XM/Sirius Radio; and on ABC-TV’s “Good Morning America” and CNN-TV’s “Anderson Cooper 360.” Yet none of that media coverage matters unless the exposure helps our clients achieve their business objectives.
Maccabee generates media results – often staggering, “oh-my-god-I-can’t-believe-the-buzz” level results – for companies seeking network, local and cable TV, radio, online, trade and consumer magazine, syndicated newswire and daily newspaper coverage for their products and services.
From earning 422 TV stories in 127 markets for OfficeMax to earning hundreds of business-to-business trade placements for Hazelden in Addiction Professional, Workforce Management, Employee Assistance Report, Clinical Psychiatry News, Counselor and Behavioral Healthcare magazines, Maccabee’s media relations campaigns are strategic, creative and relentlessly sales-results driven.
Changing Minds, Supporting Financial Freedom with Deluxe
With thousands of retailers insisting that customers pay only with credit cards rather than accepting personal checks, how could financial services leader Deluxe Corporation kick-start a conversation that would encourage consumers to challenge limits on their ability to pay withRead More
Launching Hazelden’s “Four Generations Overcoming Addiction” Campaign
How could addiction treatment center Hazelden spark a dialogue about drug use and recovery among every age group of the American public, Millennials, Gen X-ers, Baby Boomers and the Greatest Generation? By having Maccabee create “Four Generations Overcoming Addiction,” aRead More
OfficeMax Goes Viral With Online Consumers Through ElfYourself
Maccabee launched an online buzz-building PR campaign for OfficeMax’s 20 Christmas websites, including ElfYourself, a site which Maccabee helped transform into a pop culture phenomenon. Working with web designers TOY and dozens of bloggers to generate buzz, Maccabee inspired InternetRead More
Kemps Ice Cream and Maccabee — A Delicious PR Partnership
Kemps Ice Cream, the No. 1 selling frozen dessert brand from Minnesota, relied on Maccabee for virtually every new product launch and media relations initiative for 12 years. “There is absolutely nobody in the PR business as gifted as MaccabeeRead More
Using Social Media and Publicity to Build AmericInn’s Brand as America’s Quietest Hotel
AmericInn, a chain of 220 hotels across 22 markets, faced a daunting challenge: Driving national brand awareness of their exceptionally quiet rooms that feature AmericInn’s patented SoundGuard construction. Maccabee partnered with ad agency Dalton Sherman to launch a PR campaignRead More
World's Largest Rubber Band Ball Builds OfficeMax's Brand
What could a national retailer like OfficeMax do when the company, faced with challenges from larger competitors such as Office Depot and Staples, needed to boldly communicate a revitalized brand that would drive consumers into its stores? The answer: HireRead More
Launching All Natural Just BARE Chicken In Supermarkets
When GNP Company brought its Just BARE™ chicken brand to supermarkets nationwide, the premium chicken producer partnered with Maccabee to spark consumer trial and sales. Just BARE is an entirely new brand of chicken for GNP Company: all natural, vegetable-fed,Read More
Introducing Guy Fieri's BBQ Sauce and Salsas
Ohio-based specialty food maker, Gia Brands Inc., was poised to launch a new line of barbeque sauces and salsas created by Food Network TV chef Guy Fieri. To ensure success, they selected Maccabee to leverage Guy Fieri’s, “Off Da Hook!”Read More