Travel, Hospitality and Restaurant

Maccabee’s travel, restaurant and hotel campaigns focus on achieving measurable ROI that meets your business objectives.

Culinary clients benefit from our experience handling coast-to-coast media relations for a 152-site restaurant chain like Buffalo Wild Wings to coordinating the Grand Opening of a single new location of the Brazilian steakhouse Fogo de Chao. Hotel clients enjoy the value of our background launching a “Sleep Better America” branding campaign for 212 AmericInn hotels to guiding the opening of a new Grand Hotel Minneapolis site for Kimpton Hotels and Restaurants.

Such respected national brands as Carlson Companies’ Country Inns and Suites, Northwest Airlines’ (now Delta), MLT Vacations and Caribou Coffee have trusted Maccabee to handle mission-critical PR tasks with flawless execution — whether it be generating news coverage in Nation’s Restaurant News, Franchise Times and Travel Agent or using events, sponsorships and online promotions to engage franchisees, travel agents and frequent travelers and restaurant guests.

Case Studies

Driving Buzz for Fogo De Chao's Minnesota Premiere

When Texas-based Fogo de Chao prepared to launch its Brazilian steakhouse concept in Minneapolis, it chose Maccabee to coordinate a Grand Opening VIP party and media relations campaign. Leveraging Fogo de Chao’s South American gaucho chefs, Maccabee turned the openingRead More

Using Social Media and Publicity to Build AmericInn’s Brand as America’s Quietest Hotel

AmericInn, a chain of 220 hotels across 22 markets, faced a daunting challenge: Driving national brand awareness of their exceptionally quiet rooms that feature AmericInn’s patented SoundGuard construction. Maccabee partnered with ad agency Dalton Sherman to launch a PR campaignRead More