Blogger Engagement

With more than 70 million blogs read by an estimated 345 million people, blog content has quickly challenged traditional TV, radio and print media as the most powerful information source for your target audiences.

Maccabee is skilled at reaching out to bloggers to build strategic relationships between brands and influencers across the blogosphere, from consumer, food and lifestyle bloggers such as Hungry Girl, USA Today’s Pop Candy and blogs, to business, technology and trade blogs from Gear Diary to Time magazine’s Moneyland blog.

Maccabee can also orchestrate your company’s place in the community of bloggers by guiding strategic creation of your own blog. Maccabee’s expert staff is experienced in crafting a company’s blog content, developing online strategies that maximize sharing of content by your audiences, and performing blog promotions to drive traffic. What’s more, using BlogPulse, Technorati, Compete, Cision and other tools, Maccabee can identify the influence, traffic, sharing activity and audience demographics of any blog – including yours!

Case Studies

Guiding Hazelden Into the Blogosphere

When family members, concerned friends, physicians and other healthcare professionals, and people struggling with addiction themselves want to learn more about alcoholism, drug dependency, treatment and recovery, they go online. To answer those questions and lead the addicted toward treatment,Read More

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Launching All Natural Just BARE Chicken In Supermarkets

When GNP Company brought its Just BARE™ chicken brand to supermarkets nationwide, the premium chicken producer partnered with Maccabee to spark consumer trial and sales. Just BARE is an entirely new brand of chicken for GNP Company: all natural, vegetable-fed,Read More

Introducing Guy Fieri's BBQ Sauce and Salsas

Ohio-based specialty food maker, Gia Brands Inc., was poised to launch a new line of barbeque sauces and salsas created by Food Network TV chef Guy Fieri. To ensure success, they selected Maccabee to leverage Guy Fieri’s, “Off Da Hook!”Read More