A quick scan of job openings for marketing positions on Monster.com yields a telling and very recent phenomenon: a large number of companies are demanding that candidates possess extensive experience with social media such as Facebook, Twitter, blogs and video sites. Recently, Best Buy experimented with tapping into these social networks to find candidates and even help define the role of a new senior marketer position responsible for driving company’s social media outreach efforts.
Let’s face it, most companies don’t have the resources to dedicate an entire staff position to managing its social media activities like Best Buy. If you are among the many businesses that must navigate the world of social media using your existing staff of social media novices, this article offers some basic rules to guide your effort.
