Christine Scherping

Vice President

Christine comes to Maccabee from the agency Carmichael Lynch Relate, where as VP she drove brand visibility and sales growth in partnership with integrated teams for key retail and CPG clients such as Sherwin-Williams, Schwan’s Company, Red Baron Pizza, Edwards Desserts, Arla, Castello, Bath & Body Works, Ooma and Meet Minneapolis.

Before that, Christine served as Account Supervisor at Colle & McVoy/Exponent PR, managing integrated marketing campaigns for Caribou Coffee, Land O’Lakes, Duluth Trading Company, Carlson Rezidor/Country Inns & Suites, Starkey Hearing, Novartis and Manhattan Toy. She offers Maccabee clients expertise in integrated communications, media and influencer relations, digital marketing, PR, and brand marketing campaigns. Her passion is collaborating with teams and clients to figure out the best marketing mix to drive brand/product awareness and business results.

Christine serves on the Marketing Committee of Meet Minneapolis, and has been a Board Member of the Minneapolis Aquatennial and a co-chair of the Minneapolis chapter of IPG Women’s Leadership Network. Christine’s work has been recognized in some of the industry’s leading award programs, including PR Week, Silver Anvils and SABREs. She was also named one of PR Week’s Women Champions of PR in 2016.