Italy’s Alfa “Heat Genius” Pizza Ovens Select Minneapolis Agencies Scales Advertising, Maccabee Public Relations for North American Launch

pizza oven

Alfa, the Anagni, Italy-based manufacturer of premium outdoor pizza ovens, has chosen two Minneapolis agencies – Scales Advertising and Maccabee Public Relations – to support their launch across the United States.

Alfa has developed the world’s most innovative, high-performance and easy-to-use 1,000 degrees F pizza ovens, maintaining the creativity and Italian tradition that has distinguished them for 40 years. Alfa’s rapid ignition gas and wood-burning ovens feature Heat Genius Technology which allows the pizza toppings and crust to be cooked at different optimal temperatures, the key to making great pizza just like commercial pizza ovens. They are manufactured from stainless steel and refractory materials in their factory near Rome, Italy.

  • Scales Advertising will assist Alfa with marketing strategy, advertising, product positioning and dealer & trade show support.
  • Maccabee will provide Alfa with national media relations, product publicity and marketing communications.

About Scales: Scales is a full-service digital agency adept at helping clients be brand brave and get to the next level of growth. Scales is best known for introducing the YETI cooler story, helping to launch what is today an iconic brand. Other Scales client partners have included Kamado Joe, Mathews Archery, The National Archery in the Schools Program, SecureIt, Tub O’Towels, Woodables and 3M. For more:

About Maccabee: Five-time winner of Minnesota’s “100 Best Companies To Work For,” Maccabee is a public relations and content marketing agency providing clients with exceptionally strategic and creative media relations, social media strategies, inbound/content marketing and corporate communications counsel from its new headquarters in the historic North Loop District of downtown Minneapolis. For more: