Technology Marketing Electrifies VISI’s Brand

As the PR agency for the largest business-to-business data center, colocation and cloud computing provider in Minnesota, Maccabee has generated an avalanche of media coverage for VISI’s technology services.

Demonstrating VISI’s mastery of online challenges from spam, viruses and data security to Web-based e-tailing and redundant back-up systems, Maccabee generated media coverage for VISI in Twin Cities Business and Minnesota Technology magazines, followed by repeat coverage in Minneapolis-St. Paul Business Journal, Star Tribune, Upsize Minnesota and the St. Paul Pioneer Press.

But Maccabee’s marketing support for VISI’s brand extends far beyond publicity. To build VISI’s brand, we:

  • Successfully pursued VISI’s first-ever “Progress Minnesota” Award from Finance & Commerce and a “Tekne” innovation award from the Minnesota High Technology Association
  • Forged a partnership between the IT networking group NetSuds and VISI, which co-sponsored a standing-room-only event that drove 300 qualified prospects through VISI’s Saint Paul data center
  • Linked VISI with the Dakota County Library Foundation, launching a cause marketing campaign that donated financial support for children’s CD-ROM workstations for each consumer in five suburbs who signed up for VISI services
  • Jammed VISI’s “Strictly Business” trade show booth with customer prospects, attracted by an exotic Gypsy fortune-teller who highlighted VISI’s digital “palm-reading” security.

Most recently, Maccabee helped VISI reposition itself from a focus on internet services and connectivity to a new brand as the region’s cloud computing and managed hosting leader. Maccabee secured coverage on influential tech blogs Minnov8 and TECHdotMN, provided counsel on effective use of online video marketing and sparked media coverage from the Minneapolis-St. Paul Business Journal and Finance & Commerce to Upsize magazine and vital trade outlets such as Footnote, the monthly magazine for the Minnesota Society of CPAs.