Positioning Cushman & Wakefield/NorthMarq as a Real Estate Leader

Achieving a steady presence in consumer, business and trade media can be a challenge for any company in this age of the shrinking news hole.

Even as the upper Midwest’s largest commercial real estate firm with more than 500 employees managing 50 million square feet of retail, industrial and office space and completing more than $1 billion in transactions annually, Cushman & Wakefield/NorthMarq faces stiff competition for media attention. With Maccabee as its partner, however, Cushman & Wakefield/NorthMarq continues to be a sought-after source for the latest in commercial real estate news.

By leveraging the deep expertise of the firm’s professionals and data from its semi-annual Compass research report on the status of the Twin Cities commercial real estate scene, Maccabee works with Cushman & Wakefield/NorthMarq marketing and communications staff to place literally hundreds of stories each year in regional outlets such as the Star Tribune, St. Paul Pioneer Press, Minneapolis/St. Paul Business Journal and Finance & Commerce; as well as regional trade media like Heartland Real Estate Business, Minnesota Physician and GlobeSt.com; and national feature placements in CFO magazine, Financial Executives International magazine and CoreNet’s The Leader.

From consistently solid media relations outreach to training Cushman & Wakefield/NorthMarq spokespeople for media interviews; facilitating attention-getting business and industry trade award nominations; providing strategic PR and communications counsel through corporate restructuring, rebranding and other management challenges, Maccabee keeps Cushman & Wakefield/NorthMarq top of mind for the audiences that matter most.