Enduring the inferno of a crisis from the recall of a product to a consumer boycott, has always been a humbling experience, but at least in the past companies had the luxury of time to repsond. Today, fueled by 800 million users of Facebook, 175 million devotees of Twitter, 500 million viewers on YouTube and blogs read by more than 345 million people, the velocity with which a company’s reputation can be blown apart by an online crisis is breathtaking.
Learn the five rules of responding to a crisis with unprecedented speed.
