Utilizing data and analytics is a valuable part of the public relations journey for both B2B and B2C audiences. What is often missing is that experienced “gut check,” knowing when it’s right to take messaging and actions to the next level and when to pull back and listen. Maccabee has the know how to get the right messages to the right people.

From the pages of the Wall Street Journal to the dials of National Public Radio and Good Morning America on your screens, podcasts and niche industry-leading publications, Maccabee gets your message out in a way that helps you achieve your goals.

No organization wants to experience a crisis, but it always pays to be prepared. We work to identify potential crisis scenarios and formulate actionable communications plans. If a crisis arises, we provide calm guidance while respecting everyone involved honestly and sensitively.

Creating and nurturing natural relationships that benefit both influencers and brands is where Maccabee thrives. We provide expert guidance on navigating and evaluating influencers and creating authentic, win-win LTRs.

Are your company’s executives prepared for interviews? Can your spokespeople effectively communicate key messages in 30 seconds or fewer? Are you ready to handle attention coming your way during a crisis?

Maccabee skillfully leads media and presentation training for everyone from Fortune 500 companies to local nonprofit organizations.

Content strategy that touches every aspect of your business, powerful storytelling, smart SEO – Maccabee’s content marketing expertise makes every read, every click count.

Uncovering and uniquely capitalizing on brand capabilities. From entire corporate and product rebrands to reaching expanding markets and audiences, Maccabee is your high-level and tactical brand strategy partner.

Authenticity and transparency are the hallmarks of good communications; corporate communications are no exception. Maccabee leads the way in communications that foster an open relationship between an organization and its stakeholders.

Few strategies are more powerful than experiential events that put your product into the hands of your target consumers. Winner of the “Most Creative Publicity Stunt of the Year” from the International Festival and Event Association, Maccabee is adept at coordinating and publicizing events from single-store grand openings to 900-store marketing blitzes and more. Who else would get pet psychics to read the minds of cats and dogs?

Powerfully and profitably introducing new products and services is a Maccabee specialty. We ensure your customers are aware, engaged and primed to purchase.

Cleverly attract customers, close the deal then surprise and delight. Maccabee uses content as a creative sales and marketing tool then track and measure the sales impact of your efforts.

Maccabee monitors what people are saying about your brand or organization and counsels on if and how to react. Seize the opportunity to leverage online conversations with actionable intelligence to help you engage wisely.

Raising awareness, funds and bringing in champions for your cause. Maccabee knows how to use cause marketing creatively, ethically and effectively.

Are your digital assets driving brand visibility, revenue and market share? Are your social channels nurturing relationships with your target audiences? Are you transforming your online leads into LTRs with new customers?

Maccabee taps into brand-building, lead generating and sales-driving power of social media and digital marketing.