Retail and Consumer Goods

Looking for a public relations agency that can move faster than the speed of retail?

OfficeMax, PETCO, Marshall Fields (now Macy’s) and REI stores are among the national retailers that have called upon Maccabee to generate customer traffic, accelerate brand visibility and turbo-charge in-store sales. Winner of a coveted RACie award from the Retail Advertising and Marketing Association, Maccabee’s successes include the simultaneous grand re-openings of 32 PETCO stores, the coordination of OfficeMax’s award-winning “A Day Made Better” campaign at 900 retail locations and the “Go Organic for Earth Day” promotions involving 20 supermarket chains with 2,652 stores.

Case Studies

Building a New Consumer Electronics Category - Ergotron Premieres the Next Generation of Workstations

The $150 million computer accessories company Ergotron wanted to do more than compete against rival consumer electronics firms . . . it wanted to transform the category of ergonomic computer mounts for Mac and PC users. So, Maccabee designed aRead More

OfficeMax Goes Viral With Online Consumers Through ElfYourself

Maccabee launched an online buzz-building PR campaign for OfficeMax’s 20 Christmas websites, including ElfYourself, a site which Maccabee helped transform into a pop culture phenomenon. Working with web designers TOY and dozens of bloggers to generate buzz, Maccabee inspired InternetRead More

Human Art Gallery Unveils OfficeMax’s Ink Cartridge Refill Service

OfficeMax was ready to launch its new computer printer ink refill service across the United States, after installing 200-pound machines that would enable consumers to save up to 50% by refilling their empty inkjet cartridges. How to make a splashRead More

World's Largest Rubber Band Ball Builds OfficeMax's Brand

What could a national retailer like OfficeMax do when the company, faced with challenges from larger competitors such as Office Depot and Staples, needed to boldly communicate a revitalized brand that would drive consumers into its stores? The answer: HireRead More