Healthcare and Medical Products

Whether your target audience includes hospital purchasing agents, surgeons and other physicians, registered nurses, medical clinic administrators, addiction specialists, prospective patients, veterinarians or psychologists, Maccabee offers expertise in creatively marketing a variety of medical products and healthcare services.

Healthcare organizations such as Hazelden, CaringBridge, TRIA Orthopedic, Addiction Intervention Resources and Invitation Health, along with medical product companies American Medical Systems, Fleming Pharmaceuticals, Amplifon/Miracle Ear, Advanced Respiratory and Ergotron, have called upon Maccabee to deliver campaigns with a healthy return-on-investment.

Case Studies

Connecting Hazelden with Corporate Customers

How could substance abuse treatment center Hazelden reach out to the thousands of corporate executives and human resource directors who had refused to consider addiction in the workplace a mission-critical subject? The answer was Maccabee’s creation of a “Making RecoveryRead More

Generating Product Publicity with New Media

How could computer accessories pioneer Ergotron re-launch its StyleView Cart computer workstation for nurses and other healthcare personnel just months after its original “soft” launch, while highlighting the value of a bold new technology, Constant Force, that no one inRead More

Helping AMS Reach New Audiences with Help from Dr. Ruth

American Medical Systems (AMS), the leading developer of medical devices that restore male and female pelvic health, had come to a crossroads. For the first time, the $350 million company wanted to speak directly to patients — not just toRead More

Building Web Traffic to Connect CaringBridge with Patients, Healthcare Recommenders

Before Facebook existed, CaringBridge was founded as one of the first social networks. Its nonprofit mission was to offer free patient websites that would connect people experiencing cancer or other health challenges with family and friends. CaringBridge founder Sona MehringRead More

Launching Hazelden’s “Four Generations Overcoming Addiction” Campaign

How could addiction treatment center Hazelden spark a dialogue about drug use and recovery among every age group of the American public, Millennials, Gen X-ers, Baby Boomers and the Greatest Generation? By having Maccabee create “Four Generations Overcoming Addiction,” aRead More